- Pinterest Protected Boards: You can now create a Protected board of pins on our platform. Protected boards allow advertisers to A/B test pins by creating multiple pins and saving them to protected boards for being used in pin promotions. Pins in the protected boards are not visible publicly, only available through Pin promotions.
- Introducing Pinterest Engagement Audiences: Retarget campaigns to Pinterest users who have shown interest by engaging with your brand and get better results.
- Rule Enhancements to Pinterest Visitor Audiences: You now have the ability to track each visitor actions on your website and create and target audiences based off of these actions, for a better, more informed performance analysis.