- Facebook App events optimization added for mobile: The ability to feed mobile app install ads (as an optimization goal) to people likely to take a specific action in your app (that can be specified).
- Added Reach and Frequency Reporting Capabilities to AR: Ahead of launching our updates to Facebook Reach & Frequency on our platform, optimized AR capabilities (including tooltips etc.) to support the updates. Reach, Frequency, Estimated Ad Recall and Estimated Ad Recall rate metrics have been added under "delivery" metrics.
- Added Buying Type as selectable dimension in AR and Data Reports: Ahead of launching our updates to Facebook Reach & Frequency on our platform, providing the option to select a Buying Type (Reach & Frequency or Auction Type) at the campaign level, within the AR to view reports from any level.
- Restrictions when bulk editing for Reach & Frequency in AR: Ahead of launching our updates to Facebook Reach & Frequency on our platform, updated bulk action capabilities (activating, pausing and editing combinations of campaigns, ad sets and ads), to support the updates.