Having the right data at your disposal can simultaneously provide deep insights to your audience so you can better understand how to provide value to your customer base, while unlocking opportunities to generate revenue for yourself — it's a win, win for everyone. The good news is, there's a plethora of data out there, at your disposal — but having lots of data is meaningless unless you know what to do with it. The problem lies in ensuring you're looking at the right data, the right way, at the right time.
This is a daunting challenge, given the disparate nature of the social advertising space, where (somewhat like a dysfunctional family):
- Everyone is competing for the same market space
- Everyone is trying to do things differently
- Everyone has their own opinions about what these things are
- Everything is changing, rapidly, and all the time
- No one wants to talk to each other about what's going on
The Solution: Introducing the Unified Dashboard
We're excited to announce the release of our new Unified Dashboard feature.
In a nutshell, the AdParlor Dashboard is a single sign-on reporting solution that provides a unified view of your data in an easily digestible, visual format so that you can get that "big picture" view, effortlessly.
Your new homepage can be found by clicking on the Home button as shown, for your selected Advertiser:
Get real-time insights on campaign performance across Facebook, Instagram, and Twitter (Yahoo Gemini/Tumblr, YouTube, and Pinterest coming soon). This enables you to accurately compare KPIs across publishers — make apples-to-apples comparisons without the manual number crunching.
Easily align your social campaign objectives to your overall business objectives — report and analyze on campaigns across multiple accounts. Combine metrics to see your overall spends for each business goal.
The robust filtering options enable you to see what matters most to you.
Identify top performers at a glance — break down by campaign, placement, and creative levels for deeper analysis.
Visualize performance trends over time.
Peace of mind, publisher-level budgeting — apply spend limits across multiple accounts for full control of your strategy.
Print or download to a PDF for easy sharing and collaboration — take the most important information away with you.
Get busy living, and get busy winning.
The dashboard is designed to streamline your day-to-day activities. It's for advertisers who need a quick and easy way to consistently compare campaign performance, across or within publishers, or who run many campaigns, with a diverse range of objectives, or who just need to make data-driven decisions, more quickly.
The bottom line is, with the new AdParlor unified dashboard, you can save eons of time, while making smarter decisions.