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How do I create a custom audience or a lookalike audience?

FeatureObjectiveTask
Audiences from websites Define and manage audience segments of people who have visited or have taken certain actions on your website. Use audiences from a website to accomplish this task.
Audiences from customer lists Target your ads to a specific set of people with whom you’ve already established a relationship. Use audiences from a customer list to target your ads.
Audiences from your app Target people who have taken specific actions in your mobile app, like achieving a level in a game or placing an item in a shopping cart. Use audiences from your app to accomplish this task.
Lookalike audiences Find more people who are similar to your existing customers. Use lookalike audiences to accomplish this task.

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