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How do I identify my top performing campaigns?

We've automatically pinned your top performing campaigns into widgets on your dashboard, so you always have this information readily available at your fingertips.

 

By Campaign

Customize the number of campaigns you want to view in the widget, and choose your definition of success. KPIs include: 

  • Spend
  • Impressions
  • CPM
  • Engagements
  • CPE
  • Conversions
  • CPA

Pro tip: Clicking on the name of each campaign takes you to the Actionable Reporting screen for that campaign, where you can perform optimization actions such as bid, budget, and status changes. 

 

By Image

We also provide top level image breakdowns, so you can understand not only which campaigns are performing well, but which creative assets are driving the best results. 

Pro tip: Hover over each image to see a magnified view

Note: In v1 of the Dashboard feature, only images that are used in creative assets uploaded via the AdParlor platform will be included in this widget (i.e. if your posts were created directly in Ads Manager or Power Editor, they will not appear in the report). 

 

By Placement

We also provide a top level placement breakdown, so you can see where your ads are giving you the best bang for your buck across desktop, mobile, and other placements. 

Pro tip: Hover over each placement to see the exact break out

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