When should you use Segmentation Reporting?
Segmentation Reports are predefined templates with limited customizability, but are incredibly useful for gaining insights in campaigns that have not been structured using the Facebook or Twitter best practices (e.g. if the target audience is too small). Data can be broken down into the following segments:
|Age & Gender||Postal/Zip Code|
|Impression Device & Placement||Gender|
|App Store Category|
|Similar to Followers of User|
So why bother structuring campaigns with split testing at the Ad Set/Group level if you can get the same (if not deeper) level of insight into your data with Segmentation Reports? The end goal for performing such analyses in the first place is to optimize spending and drive the lowest possible cost with the highest possible return on investment. Such optimization requires the ability to toggle bids and budgets for individual target segments; which cannot be easily done if the campaign is not correctly structured. For almost all cases, we strongly recommend creating campaigns in the proper structure for A/B testing and leveraging our powerful pivot-table style Advanced Reporting.
Some exceptions include:
- When the target audience is too small to split up across multiple Ad Sets
- When you want to report on Ads Relevancy Scores on Facebook (only available via Segmentation Reporting)
How do you generate a Segmentation Report?
Segmentation Reports can be configured and generated from the Report Builder menu for both Facebook and Twitter.
1. Click on Report Builder to get started.
2. Fill in the required fields to generate your Segmentation Report. You can additionally apply Filters to restrict your report to a particular subset of Campaigns, Ad Sets/Groups, or Ads.
Use the Date Range picker to determine the timeframe to show data for. This can also be changed once the report has been generated.
Attribution window settings are very important if you are comparing data between AdParlor and Facebook/Twitter, your MMP, or your 3rd party analytics system.
3. Click the blue Generate button to create your report.