When should you use Advanced Reporting?
Advanced Reporting is the most commonly used reporting type by the AdParlor team. You should use this whenever you need to perform custom data analysis that cannot be achieved using one of the reporting templates, for example when doing an A/B test across more than one parameter at a time e.g. gender by country.
How do you generate an Advanced Report?
Advanced Reports are custom-built reports which can be generated in four easy steps as shown below:
Step 2 is the actual configuration part, where you can:
- Group your data by one or more desired parameters
- Select which metrics to show
- Filter your data (optional)
- Select your date, status and attribution window settings
2.1 Grouping your data
You can group your data by any number of parameters you wish. A group by is analogous to creating a pivot table in Excel, where you aggregate together all rows of data that share the same value for a particular parameter, e.g. a 'group by gender' will result in 3 rows; one representing all Ad data for Ads targeted at females, one for males, and one for 'unspecified'.
In addition to campaign, account, and time-related parameters, you can also group by any targeting aspect that has been explicitly differentiated across Ad Sets, or by any creative aspect. You can group by as many parameters as you wish e.g. group by gender by country
Select your groupings by clicking on the menu items to expand and view their child entities for selection:
Or by searching for your desired parameter name:
2.2 Select your metrics
These are the columns that will appear in your report, representing the data that you are interested in returning. Drag and drop the metrics under the Report Summary to rearrange the order of the columns on your report.
Post-install event data (via MMP integration or the Facebook SDK), or offsite conversion events (via the Facebook conversion pixel) can be selected under the Actions and Revenue menu headers.
2.3 Apply your filters
You can further apply filters to restrict the data that is shown. For example, if you only want to show results for Ads that have had more than 1000 impressions delivered (your significance threshold), you can configure a simple filter as shown:
2.4 Select your date, status and attribution window settings
Use the Date Range picker to determine the timeframe to show data for. This can also be changed once the report has been generated.
Status filter allows you to selectively show Campaigns, Ad Sets or Ads depending on their delivery status. This can also be changed once the report has been generated.
Your attribution window settings determine which Ads get credited with conversions, on which day. The settings are defaulted to Facebook's standard attribution windows (28 day click, 1 day view), but can be customised as shown below:
Attribution window settings are very important if you are comparing data between AdParlor and Facebook/Twitter, your MMP, or your 3rd party analytics system.
Generating your report
You have several options on where to generate your report to:
- Generate in Current Tab (default) - this overrides the content in the current (active) tab
- Generate in New Tab - this creates a fresh new tab to display the report in
- Generate API Call - generates a JSON message for use with a third party integration with the AdParlor Reporting API
Generating your report using options 1 or 2 results in the following display: