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Lookalike Audiences

A Facebook Lookalike Audience allows an advertiser to reach new people on Facebook who are similar to users in a Custom Audience for the purposes fan acquisition, site registration, off-site purchases, and brand awareness. These users are likely to be interested in your business because they have a similar affinity to the users in the Custom Audience.

 

Creating a Lookalike Audience 

  1. Click Optimize > Audiences from the navigation 
  2. Click "+ New Audience" on the top right 
  3. Select Lookalike Audience 
  4. Input the following information: 
  • Custom Audience: Select the "seed" Custom Audience, to create the Lookalike from  
  • Audience Name: The name of your Lookalike Audience 
  • Country: The country of the users in your Lookalike Audience 
  • Optimize for: Similarity or Greater Reach

When optimized for Similarity, a lookalike audience will include the top 1% of people in the selected country who are most similar to the original custom audience. The reach of the new audience will be smaller, but the match will be more precise.

When optimized for Reach, a lookalike audience will include the top 5% of people in the selected country that are similar to the seed custom audience, but with a less precise match.

 

Creating a Lookalike Audience from a Fan Page

  1. Click Optimize > Audiences from the navigation 
  2. Click "+ New Audience" on the top right 
  3. Select Lookalike Audience using a Fan Page 
  4. Input the following information: 
  • Audience Name: the name of your Lookalike Audience 
  • Facebook Account: the account that the audience will be saved to     
  • Facebook Page: the source Facebook Page 
  • Country: the country of the users in your Lookalike Audience 
  • Ratio: select a similarity, from 1% - 20%. The Lookalike will contain the top 1% - 20% of users who are most similar to those who have liked the selected page. 
 

Creating a Lookalike Audience from an Offsite Pixel 

  1. Click Optimize > Audiences from the navigation 
  2. Click "+ New Audience" on the top right 
  3. Select Lookalike Audience 
  4. Input the following information: 
  • Audience Name: the name of your Lookalike Audience 
  • Facebook Account: the Facebook account that your audience will be saved to 
  • Offsite Pixel: select the offsite pixel that will be used to create the audience
  • Country: The country of the users in your Lookalike Audience 
  • Optimize for: Similarity or Greater Reach

When optimized for Similarity, a lookalike audience will include the top 1% of people in the selected country who are most similar to the original custom audience. The reach of the new audience will be smaller, but the match will be more precise.

When optimized for Reach, a lookalike audience will include the top 5% of people in the selected country that are similar to the seed custom audience, but with a less precise match.

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