How can I create a list of Interests or Geographies?

Our unique Libraries feature lets you save lists of targeting or creative aspects that you can re-use across your campaigns, across your different Ad Accounts. This is a huge time-saving factor when you are running multiple campaigns or if you have complex targeting (such as using Interests lists).

These lists are found under the Optimize > Libraries menu on the left-hand navigation. They can be created for Facebook and Twitter, for any of the targeting or creative aspects as shown below. Simply hit New List to get started:

Libraries lists are stored at the Advertiser level, but you can easily share these between Advertisers by clicking on the Copy to button:

You can also save Interests lists for existing campaigns from the reporting screen:

Libraries lists can be utilized anywhere you see the Import button during the upload process for both Targeting and Creative:


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