V2.9 Breaking Changes (Part 2)

Metric Changes in AR:

  • Video Complete Watched Actions has been deprecated and no longer updated but you can use Video 30 Sec Watched Actions instead.
  • Video Avg Pct Watched Actions and Video Avg Sec Watched Actions are deprecated and no longer updated.

Please note the 3 deprecated metrics will be visible in the platform for a week but they won’t be updated after today.

Your Account Manager will be getting in touch with you if your custom metrics, saved, shared or data reports are affected by these metric changes. 

Segmentation Reporting

  • Breakdowns "Placement" and "Impressions Device & Placement" have been deprecated.
  • Breakdowns "Publisher Platform", "Device Platform", "Publisher Platform & Position", and "Publisher Platform, Device & Position" have been added.


Placement Summary names have changed to properly reflect the new Facebook standard.

The following placements are deprecated:

  • Audience Network Rewarded Video
  • Groups Desktop
  • Groups Mobile
  • Non Feed
  • Sponsored Result
  • Unknown

The following placements have been updated:

Original Placement Name

Updated Placement Name

Audience Network Instream Video Desktop

Audience Network Desktop All Placements

Audience Network Instream Video Mobile

Audience Network Mobile All Placements

Desktop Feed

Facebook Desktop Feed

Desktop Instream Video

Facebook Desktop Instream Video

Desktop Video Channel

Facebook Desktop Suggested Video


Instagram Mobile Feed

Instagram Stories

Instagram Mobile Instagram Stories

Instant Article

Facebook Mobile Instant Article

Messenger Inbox

Messenger Mobile Messenger Inbox

Mobile External Only

Audience Network Mobile All Placements

Mobile Feed

Facebook Mobile Feed

Mobile Instream Video

Facebook Mobile Instream Video

Mobile Video Channel

Facebook Mobile Suggested Video

Right Hand

Facebook Desktop Right Hand Column



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