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Naming changes on Snapchat ACT and AR

In addition to Ad Squads being renamed to "Ads Sets" on Adparlor platform, we have also made the following naming changes on our platform to reflect Snapchat's naming convention:

Location Current AdParlor Name Snapchat Name/New Name
AR CPM eCPM
AR CPM w/ Fee eCPM w/ Fee
AR CPV eCPCV
AR CPV w/ Fee eCPCV w/ Fee
AR CPS eCPSU
AR CPS w/ Fee eCPSU w/ Fee
AR Video Views to 25% 25% Quartile
AR Video Views to 50% 50% Quartile
AR Video Views to 75% 75% Quartile
AR Video Views Completions
AR Time Spent on top Snap Ad (ms) Average Screen Time
AR Long Form Video Views to 25% 25% Attachment Quartile
AR Long Form Video Views to 25% 50% Attachment Quartile
AR Long Form Video Views to 25% 75% Attachment Quartile
AR Long Form Video Views Attachment Completions
AR Attachment View Time (ms) Average Attachment Screen Time
AR Swipe Rate Swipe Up Rate
AR Swipes Swipe Ups
AR Unique Attachment Impressions Attachment Reach
AR Unique Impressions Reach
     
ACT - Targeting -Interest Targeting card title Interests Interest and Predefined Audiences
ACT - Targeting - sentence under "Interest" title Restrict delivery of Ads to people who have expressed specific interests on Snapchat. Restrict delivery of Ads to people who have expressed specific interests on Snapchat or to predefined audiences.
ACT -Targeting - Interest Card Snap Lifestyle Categories Lifestyle by Snapchat
ACT -Targeting - Interest Card Oracle Datalogix DLXS Interest Targeting Options Shoppers by Datalogix
ACT -Targeting - Interest Card Oracle Datalogix DLXC Interest Targeting Options Viewers by Comscore
ACT -Targeting - Interest Card Oracle Datalogix DLXP Interest Targeting Options Visitor by PlaceIQ

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